Weekend Box Office: Audiences Get Their Strings Attached To ‘No Strings Attached’
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Not much news to report during this quiet January weekend. One wide release opened to numbers that a studio would expect given two publicity-heavy stars in January ($20.3 million). “ No Strings Attached ” matched industry expectations, bringing good news to all involved, though if you’re the only wide release in a single weekend, you’re really banking on at least $20 mil. Budget numbers on this film go from $25 to $35 million, but there were extensive reshoots and it couldn’t have been too cheap to get these two multi-tasking stars in the fold.
Weekend Box Office: Audiences Get Their Strings Attached To ‘No Strings Attached’
Nevertheless, a $30m-ish cost seems believable given that it’s a studio movie where absolutely nothing of consequence really happens, but R-rated sex comedies are a ount , who spent enough to get this film a bigger opening than last weekend’s similar “adult comedy” “ The Dilemma ”. Romantic comedies usually have strong legs, so getting this to $70m seems possible, but the B Cinemascore rating suggests audiences were a little taken back by the acidity of the premise. You can’t exactly take Mom and Dad to a movie from a script that originally went by the title “Fuckbuddies.”
Does this mean director Ivan Reitman is locked and loaded for “ Ghostbusters 3 ” over at Sony ? Only if they look at the numbers without watching the movie, because this guy’s running on fumes. Fortunately for Ashton Kutcher 
, he earns another lease on his leading man status, which was in a holding pattern after the expensive “ Killers ” was a non-hit. Continue reading “Weekend Box Office: Audiences Get Their Strings Attached To ‘No Strings Attached’”